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مرتب سازی درج پیشنهاد خرید پالایش جستجو جستجو در منابع سایر کتابخانه هاگسترش جستجو به رکوردهای فرزند
نوع مدرک: متون چاپی سرشناسه Hutzel ، Tim.، نویسنده شماره بازیابی : HD2368 .U6 H88 2014 عنوان : Bringing jobs back to the USA تکرار نام مولف : by Tim Hutzel and Dave Lippert. صفحه شمار: xxi, 223 pages ابعاد : 25 cm شابک/شاپا 9781466557567 (hardback) یادداشت Includes bibliographical references and index. شناسه افزوده : Lippert ، Dave. موضوع‌ها : اصفا
Offshore outsourcingUnited States ؛ Manufacturing industriesManagementUnited States ؛ Economic developmentUnited States ؛ LaborUnited States ؛ BUSINESS & ECONOMICS / General. ؛ BUSINESS & ECONOMICS / Management Science. ؛ BUSINESS & ECONOMICS / Industries / Manufacturing Industries.چکیده : "A follow-up book to Hutzel's previous book, Keeping Your Business in the USA: Profit Globally While Operating Locally, this new book tells the stories of companies that sent their jobs outside of the USA and the negative impacts this had on the quality of their products and services, employees, supply chain providers, and the overall American way of life. The book reveals the motivation these companies had to off-shore their jobs and the errors of omission they made by not understanding the true cost of off-shoring. "--
"This book tells the stories of several companies that did sent their jobs outside the United States and the negative impact that had on: the quality of their products and services; customer reactions and attitudes; company employees; supply chain providers of materials and services; small mom and pop shops and restaurants; city, state, and federal governments; national security; and the American way of life. The book will reveal the motivation these companies had to off-shore their jobs, sending them outside the USA, and the errors of omission they made by not understanding the True Cost of Off-Shoring. The book will then examine several companies that Re-Shored their jobs, bringing them back to the USA, their motivation for doing so, and how they did it"--لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=6188 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 7579 HD2368 .U6 H88 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه Stubbs ، Evan.، نویسنده شماره بازیابی : HD30.28 .S784 2014 عنوان : Big data, big innovation تکرار نام مولف : ؛Evan Stubbs. صفحه شمار: xvii, 232 pages ویژگی : illustrations ابعاد : 24 cm. شابک/شاپا 9781118724644 (hardback) موضوع‌ها : اصفا
Business planning. ؛ Strategic planning. ؛ Big data. ؛ Decision makingStatistical methods. ؛ Industrial managementStatistical methods. ؛ BUSINESS & ECONOMICS / General.چکیده : "A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=6177 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 7566 HD30.28 .S784 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه Handley ، Ann (1963-)، نویسنده شماره بازیابی : HF5415.1265 .H3578 2014 عنوان : Everybody writes تکرار نام مولف : ؛Ann Handley. صفحه شمار: xxi, 298 pages ویژگی : illustrations ابعاد : 24 cm شابک/شاپا 9781118905555 (hardback) یادداشت Includes index. موضوع‌ها : اصفا
Internet marketing. ؛ Business communication. ؛ Marketing. ؛ BUSINESS & ECONOMICS / General. ؛ BUSINESS & ECONOMICS / Business Communication / General. ؛ BUSINESS & ECONOMICS / Marketing / General.چکیده : "Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5889 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 7207 HF5415.1265 .H3578 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه Frawley ، Andrew.، نویسنده شماره بازیابی : HF5415.5 .F72 2015 عنوان : Igniting customer connections تکرار نام مولف : ؛Andy Frawley. صفحه شمار: xv, 240 pages ابعاد : 24 cm شابک/شاپا 9781118916704 (hardback) یادداشت Includes index. موضوع‌ها : اصفا
Customer relations. ؛ Marketing. ؛ Customer loyalty. ؛ BUSINESS & ECONOMICS / General.چکیده : "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections--and improve business results.The traditional marketing campaign--a battle for attention with a clear launch date and endpoint--no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results--and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement--from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5986 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 7311 HF5415.5 .F72 2015 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه Winden ، Willem van.، نویسنده شماره بازیابی : HT153 .W56 2014 عنوان : Urban innovation systems تکرار نام مولف : ؛Willem van Winden, Erik Braun, Alexander Otgaar and Jan-Jelle Witte. صفحه شمار: 203 pages ابعاد : 24 cm. شابک/شاپا 9780415727785 (hardback) یادداشت Includes bibliographical references and index. موضوع‌ها : اصفا
Cities and townsTechnological innovations. ؛ City planning. ؛ BUSINESS & ECONOMICS / General. ؛ BUSINESS & ECONOMICS / Development / Business Development. ؛ BUSINESS & ECONOMICS / Development / Sustainable Development.چکیده : "Why are some regions and cities so good at attracting talented people, creating high-level knowledge, and producing exciting new ideas and innovations? What are the ingredients of success? Can innovative cities be created and stimulated, or do they just flourish by mere chance? This book analyses the development and management of innovation systems in cities, in order to provide a better understanding of what makes such systems perform.The book opens by developing a conceptual model that combines insights from urban economics with economic geography, urban governance and place marketing. This highlights the relevance of path dependence, different types of proximity (and the role of clusters, networks and platforms), institutional conditions, place attractiveness and place identity in the evolution of local innovation systems. The authors then draw on this conceptual framework to structure empirical case studies in three cities with a relatively high innovation performance: Eindhoven (the Netherlands), Stockholm (Sweden) and Suzhou (China). Through these case studies they provide a detailed analysis of how successful innovation systems evolve and what makes them tick.Unique to this book is the linking of analysis to concrete policy and management responses. The book ends with a discussion on six themes in the development of successful urban innovation systems: firm-capabilities and leader firms, higher education and research, attractive environment, place branding, institutional environment and entrepreneurship. Each theme is examined fully, drawing lessons from the case studies, and from recent insights and other cases discussed in the literature.This title will be of interest to students, researchers and policymakers involved in regional innovation systems, knowledge locations and cluster development"--
"Why are some regions and cities so good at attracting talented people, creating high-level knowledge, and producing exciting new ideas and innovations? What are the ingredients of success? Can innovative cities be created and stimulated, or do they just flourish by mere chance? This book analyses the development and management of innovation systems in cities, in order to provide a better understanding of what makes such systems perform. The book opens by developing a conceptual model that combines insights from urban economics with economic geography, urban governance and place marketing. This highlights the relevance of path dependence, different types of proximity (and the role of clusters, networks and platforms), institutional conditions, place attractiveness and place identity in the evolution of local innovation systems. The authors then draw on this conceptual framework to structure empirical case studies in three cities with a relatively high innovation performance: Eindhoven (the Netherlands), Stockholm (Sweden) and Suzhou (China). Through these case studies they provide a detailed analysis of how successful innovation systems evolve and what makes them tick. Unique to this book is the linking of analysis to concrete policy and management responses. The book ends with a discussion on six themes in the development of successful urban innovation systems: firm-capabilities and leader firms, higher education and research, attractive environment, place branding, institutional environment and entrepreneurship. Each theme is examined fully, drawing lessons from the case studies, and from recent insights and other cases discussed in the literature"--لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=6961 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 8437 HT153 .W56 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود معماری اسناد معمولی موجود
کاربران آنلاین :53
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