Everybody writes / Handley ، Ann (1963-)، نویسنده

نوع مدرک: متون چاپی سرشناسه Handley ، Ann (1963-)، نویسنده شماره بازیابی : HF5415.1265 ‭.H3578 2014 عنوان : Everybody writes تکرار نام مولف : ؛Ann Handley. صفحه شمار: xxi, 298 pages ویژگی : illustrations ابعاد : 24 cm شابک/شاپا 9781118905555 (hardback) یادداشت Includes index. موضوع‌ها : اصفا Internet marketing. ؛ Business communication. ؛ Marketing. ؛ BUSINESS & ECONOMICS / General. ؛ BUSINESS & ECONOMICS / Business Communication / General. ؛ BUSINESS & ECONOMICS / Marketing / General. چکیده : "Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5889 زبان مدرک : English

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شماره ثبت	شماره بازیابی	نام عام مواد	محل نگهداری	بخش	وضعیت ثبت	وضعیت امانت
7207	HF5415.1265 ‭.H3578 2014	کتاب الکترونیکی لاتین	موسسه آموزش عالی بینالود	مدیریت صنعتی	اسناد معمولی	موجود

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Freemium economics / Seufert ، Eric Benjamin.، نویسنده

نوع مدرک: متون چاپی سرشناسه Seufert ، Eric Benjamin.، نویسنده شماره بازیابی : HF5416.5 ‭.S48 2014 عنوان : Freemium economics تکرار نام مولف : ؛Eric Benjamin Seufert. صفحه شمار: xix, 233 pages ویژگی : illustrations ابعاد : 24 cm شابک/شاپا 9780124166905 (pbk. : alk. paper) یادداشت Includes bibliographical references (pages 227-228) and index. موضوع‌ها : اصفا Pricing. ؛ Bundling (Marketing) ؛ Marketing. ؛ Demand (Economic theory) ؛ Consumption (Economics) ؛ Computer software industry لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5969 زبان مدرک : English

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7289	HF5416.5 ‭.S48 2014	کتاب الکترونیکی لاتین	موسسه آموزش عالی بینالود	مدیریت صنعتی	اسناد معمولی	موجود

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Igniting customer connections / Frawley ، Andrew.، نویسنده

نوع مدرک: متون چاپی سرشناسه Frawley ، Andrew.، نویسنده شماره بازیابی : HF5415.5 ‭.F72 2015 عنوان : Igniting customer connections تکرار نام مولف : ؛Andy Frawley. صفحه شمار: xv, 240 pages ابعاد : 24 cm شابک/شاپا 9781118916704 (hardback) یادداشت Includes index. موضوع‌ها : اصفا Customer relations. ؛ Marketing. ؛ Customer loyalty. ؛ BUSINESS & ECONOMICS / General. چکیده : "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections--and improve business results.The traditional marketing campaign--a battle for attention with a clear launch date and endpoint--no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results--and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement--from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5986 زبان مدرک : English

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7311	HF5415.5 ‭.F72 2015	کتاب الکترونیکی لاتین	موسسه آموزش عالی بینالود	مدیریت صنعتی	اسناد معمولی	موجود

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Innovation and marketing in the pharmaceutical industry / Ding ، Min ; Eliashberg, Jehoshua ; Stremersch, Stefan

نوع مدرک: متون چاپی سرشناسه Ding ، Min ; Eliashberg, Jehoshua ; Stremersch, Stefan شماره بازیابی : HD9665.5 ‭.I54 2014 عنوان : Innovation and marketing in the pharmaceutical industry تکرار نام مولف : ؛Min Ding, Jehoshua Eliashberg, Stefan Stremersch, editors. صفحه شمار: vii, 768 pages ویژگی : illustrations (some color) ابعاد : 24 cm شابک/شاپا 9781461478003 (alk. paper) یادداشت Includes bibliographical references and index. شناسه افزوده : Ding ، Min (1967-) Eliashberg, Jehoshua Stremersch, Stefan موضوع‌ها : اصفا Pharmaceutical industry. ؛ Pharmaceutical policy. ؛ DrugsMarketing. ؛ Drug developmentTechnological innovations. ؛ Drug Industry. ؛ Drug Discovery. ؛ Drug and Narcotic Control. ؛ Marketing. ؛ Technology, Pharmaceutical. ؛ BUSINESS & ECONOMICS / Industries / General لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=6080 زبان مدرک : English

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7425	HD9665.5 ‭.I54 2014	کتاب الکترونیکی لاتین	موسسه آموزش عالی بینالود	مدیریت صنعتی	اسناد معمولی	موجود

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