رکوردهای مرتبط با این شخص

Igniting customer connections / Frawley ، Andrew.، نویسنده

نوع مدرک: متون چاپی سرشناسه Frawley ، Andrew.، نویسنده شماره بازیابی : HF5415.5 ‭.F72 2015 عنوان : Igniting customer connections تکرار نام مولف : ؛Andy Frawley. صفحه شمار: xv, 240 pages ابعاد : 24 cm شابک/شاپا 9781118916704 (hardback) یادداشت Includes index. موضوع‌ها : اصفا Customer relations. ؛ Marketing. ؛ Customer loyalty. ؛ BUSINESS & ECONOMICS / General. چکیده : "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections--and improve business results.The traditional marketing campaign--a battle for attention with a clear launch date and endpoint--no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results--and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement--from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5986 زبان مدرک : English

 درخواست رزرو

 فهرست موجودی مدرک

شماره ثبت	شماره بازیابی	نام عام مواد	محل نگهداری	بخش	وضعیت ثبت	وضعیت امانت
7311	HF5415.5 ‭.F72 2015	کتاب الکترونیکی لاتین	موسسه آموزش عالی بینالود	مدیریت صنعتی	اسناد معمولی	موجود

 نظرهای کاربران درباره این مدرک

تعداد نظرات کاربران :0 . برای افزودن نظر خود کلیک نمایید.

رای شما : بدون امتیاز بد ضعیف خوب بسیار خوب جذاب

موضوع

شرح نظر شما