نوع مدرک: متون چاپی سرشناسه Petersen ، Lars Birkholm.، نویسنده شماره بازیابی : HF5415.1265 .P486 2014 عنوان : Connect تکرار نام مولف : ؛Lars Birkholm Petersen, Ron Person, Christopher Nash. صفحه شمار: xvii, 253 pages ویژگی : illustrations ابعاد : 24 cm شابک/شاپا 9781118963616 (hardback) یادداشت Includes bibliographical references and index. شناسه افزوده : Person ، Ron (1948-) Nash, Christopher. موضوعها : اصفا
Internet marketing. ؛ Customer relations. ؛ BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.چکیده : "Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5493 زبان مدرک : English
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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 6780 HF5415.1265 .P486 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت بازرگانی اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه McKean ، John (1956-)، نویسنده شماره بازیابی : HF5415.5 .M3834 2015 عنوان : Customer's new voice تکرار نام مولف : ؛John McKean. صفحه شمار: xxii, 321 pages ویژگی : illustrations ابعاد : 23 cm شابک/شاپا 9781119002321 (cloth) یادداشت Includes bibliographical references and index. موضوعها : اصفا
Customer relations. ؛ Consumer behavior.لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5424 زبان مدرک : English
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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 6699 HF5415.5 .M3834 2015 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت بازرگانی اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه Frawley ، Andrew.، نویسنده شماره بازیابی : HF5415.5 .F72 2015 عنوان : Igniting customer connections تکرار نام مولف : ؛Andy Frawley. صفحه شمار: xv, 240 pages ابعاد : 24 cm شابک/شاپا 9781118916704 (hardback) یادداشت Includes index. موضوعها : اصفا
Customer relations. ؛ Marketing. ؛ Customer loyalty. ؛ BUSINESS & ECONOMICS / General.چکیده : "A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections--and improve business results.The traditional marketing campaign--a battle for attention with a clear launch date and endpoint--no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results--and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement--from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5986 زبان مدرک : English
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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 7311 HF5415.5 .F72 2015 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود