دسترسی همگانی(OPAC) کتابخانه موسسه آموزش عالی بینالود

301 ways to use social media to boost your marketing / (c2011.) / Parker ، Catherine (1978-)، نویسنده

نوع مدرک: متون چاپی
سرشناسه Parker ، Catherine (1978-)، نویسنده
شماره بازیابی : HF5415.1265 ‭.P367 2011
عنوان : 301 ways to use social media to boost your marketing /
تکرار نام مولف : ؛Catherine Parker.
ناشر: New York : McGraw-Hill
سال نشر : c2011.
صفحه شمار: xxi, 328 p.
ابعاد : 23 cm.
شابک/شاپا 9780071739047 (alk. paper)
یادداشت Includes bibliographical references (p. 317-318) and index.
موضوع‌ها : اصفا
Internet marketing. ؛ MarketingBlogs. ؛ Social mediaEconomic aspects. ؛ Online social networksEconomic aspects.
لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5268
زبان مدرک : English

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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت
6545 HF5415.1265 ‭.P367 2011 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت بازرگانی اسناد معمولی موجود

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Connect / Petersen ، Lars Birkholm.، نویسنده

نوع مدرک: متون چاپی
سرشناسه Petersen ، Lars Birkholm.، نویسنده
شماره بازیابی : HF5415.1265 ‭.P486 2014
عنوان : Connect
تکرار نام مولف : ؛Lars Birkholm Petersen, Ron Person, Christopher Nash.
صفحه شمار: xvii, 253 pages
ویژگی : illustrations
ابعاد : 24 cm
شابک/شاپا 9781118963616 (hardback)
یادداشت Includes bibliographical references and index.
شناسه افزوده : Person ، Ron (1948-)
Nash, Christopher.
موضوع‌ها : اصفا
Internet marketing. ؛ Customer relations. ؛ BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
چکیده : "Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "--
لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5493
زبان مدرک : English

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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت
6780 HF5415.1265 ‭.P486 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت بازرگانی اسناد معمولی موجود

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Everybody writes / Handley ، Ann (1963-)، نویسنده

نوع مدرک: متون چاپی
سرشناسه Handley ، Ann (1963-)، نویسنده
شماره بازیابی : HF5415.1265 ‭.H3578 2014
عنوان : Everybody writes
تکرار نام مولف : ؛Ann Handley.
صفحه شمار: xxi, 298 pages
ویژگی : illustrations
ابعاد : 24 cm
شابک/شاپا 9781118905555 (hardback)
یادداشت Includes index.
موضوع‌ها : اصفا
Internet marketing. ؛ Business communication. ؛ Marketing. ؛ BUSINESS & ECONOMICS / General. ؛ BUSINESS & ECONOMICS / Business Communication / General. ؛ BUSINESS & ECONOMICS / Marketing / General.
چکیده : "Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"--
لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5889
زبان مدرک : English

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7207 HF5415.1265 ‭.H3578 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود

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Five stars / Couzin ، Gradiva، نویسنده

نوع مدرک: متون چاپی
سرشناسه Couzin ، Gradiva، نویسنده
شماره بازیابی : HF5415.1265 ‭.C69 2014
عنوان : Five stars
تکرار نام مولف : ؛Gradiva Couzin, Jennifer Grappone.
صفحه شمار: xviii, 294 p.
ویژگی : ill.
ابعاد : 24 cm.
شابک/شاپا 9781118689448 (pbk.)
یادداشت Includes index.
شناسه افزوده : Grappone ، Jennifer
موضوع‌ها : اصفا
Internet marketing. ؛ Internet advertising. ؛ Consumer satisfaction.
لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5783
زبان مدرک : English

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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت
7092 HF5415.1265 ‭.C69 2014 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت صنعتی اسناد معمولی موجود

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HF5415.1265

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