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Museum management and marketing -(Leicester Readers in Museum Studies) (2007.) / Sandell ، Richard ; Janes, Robert R.

نوع مدرک: متون چاپی سرشناسه Sandell ، Richard ; Janes, Robert R. شماره بازیابی : AM121 ‭.M877 2007 عنوان : Museum management and marketing -(Leicester Readers in Museum Studies) تکرار نام مولف : edited by Richard Sandell and Robert R. Janes. ناشر: London : Routledge سال نشر : 2007. فروست : Leicester readers in museum studies صفحه شمار: xviii, 420 p. ویژگی : ill. ابعاد : 26 cm. شابک/شاپا 041539628X (hbk. : alk. paper) یادداشت Simultaneously published in the USA and Canada. Includes bibliographical references and index. شناسه افزوده : Sandell ، Richard (1967-) Janes, Robert R. موضوع‌ها : اصفا MuseumsManagement. ؛ MuseumsMarketing. مندرجات Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums. لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=7897 زبان مدرک : English

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شماره ثبت	شماره بازیابی	نام عام مواد	محل نگهداری	بخش	وضعیت ثبت	وضعیت امانت
9447	AM121 ‭.M877 2007	کتاب الکترونیکی لاتین	موسسه آموزش عالی بینالود	معماری	اسناد معمولی	موجود

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