دسترسی همگانی(OPAC) کتابخانه موسسه آموزش عالی بینالود

Advertising in the age of persuasion (2011.) / Spring ، Dawn.، نویسنده
نوع مدرک:متون چاپی
سرشناسهSpring ، Dawn.، نویسنده
شماره بازیابی :HF5415.1255 ‭.S67 2011
عنوان :Advertising in the age of persuasion
تکرار نام مولف :؛Dawn Spring.
ویرایش :1st ed.
ناشر:New York : Palgrave Macmillan
سال نشر :2011.
صفحه شمار:x, 235 p.
ابعاد :22 cm.
شابک/شاپا978-0-230-11694-8
یادداشتIncludes bibliographical references and index.
موضوع‌ها :اصفا
Branding (Marketing)History20th century.United States ؛ Consumption (Economics)History20th century.United States ؛ Free enterpriseHistory20th century.United States
چکیده :"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"--
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زبان مدرک :English

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