مرتب سازی درج پیشنهاد خرید پالایش جستجو جستجو در منابع سایر کتابخانه ها
نتایج سرعنوان جستجو شده
مرتب سازی درج پیشنهاد خرید پالایش جستجو جستجو در منابع سایر کتابخانه هاگسترش جستجو به رکوردهای فرزند
نوع مدرک: متون چاپی سرشناسه Aaker ، David A.، نویسنده شماره بازیابی : HD69 .B7 A21535 2011 عنوان : Brand relevance تکرار نام مولف : David A. Aaker. ویرایش : 1st ed. ناشر: San Francisco, CA : Jossey-Bass سال نشر : c2011. فروست : The Jossey-Bass business & management series صفحه شمار: xvi, 381 p. ویژگی : ill. ابعاد : 24 cm. شابک/شاپا 978-0-470-61358-0 یادداشت Includes bibliographical references and index. موضوع‌ها : اصفا
Brand name products. ؛ Branding (Marketing) ؛ Technological innovations.چکیده : "Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"-- مندرجات Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization. لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=5354 زبان مدرک : English
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 6630 HD69 .B7 A21535 2011 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود مدیریت بازرگانی اسناد مرجع غیر قابل امانت
نوع مدرک: متون چاپی سرشناسه González Alonso ، Ignacio (1978-)، نویسنده شماره بازیابی : TJ211 .G67 2011 عنوان : Service robotics within the digital home تکرار نام مولف : ؛Ignacio González Alonso, Mercedes Fernández, José M. Maestre, María del Pilar Almudena García Fuente. صفحه شمار: xvii, 174 pages ویژگی : illustrations (some color) ابعاد : 25 cm. شابک/شاپا 978-94-00-71490-8 موضوع‌ها : اصفا
Robotics. ؛ Home automation. ؛ Technological innovations.لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=7104 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 8596 TJ211 .G67 2011 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود معماری اسناد معمولی موجود
نوع مدرک: متون چاپی سرشناسه Krätke ، Stefan (1952-)، نویسنده شماره بازیابی : BF408 .K73 2011 عنوان : The creative capital of cities تکرار نام مولف : ؛Stefan Krätke. ناشر: Chichester, West Sussex : Wiley-Blackwell سال نشر : 2011. فروست : Studies in urban and social change صفحه شمار: ix, 249 p. ویژگی : ill., maps ابعاد : 24 cm. شابک/شاپا 978-1-444-33621-4 یادداشت Includes bibliographical references (p. [219]-233) and index.
Machine generated contents note: Introduction.1. Creativity and innovation under the command of capital.The capitalist imperative of creativity and innovation.Generalizing models of urban economic development.The role of innovation and inter-urban competition in Harvey's theory of capitalist urbanization.Conclusion.2. Creative cities as a new urban growth ideology.The impact of creative occupations on regional economic success.Introduction.Critique of Florida's conception of the creative class.An assessment of regional economic success factors and the impact of creative workers on regional development.The impact of creative occupational groups on regional economic development in Germany.Relationship between 'qualities of place' and the regional concentration of scientifically and technologically creative workers.Conclusion.3. Innovation and knowledge networks in a metropolitan region.The impact of localization economies and networking on technological creativity.Introduction.Innovation and knowledge networks: Theoretical approaches.The application of network analysis to urban regions' knowledge networks.Geographic scales and structural properties of knowledge networks in the metropolitan region of Hanover.Assessment of network impacts on regional firms' innovation output.Conclusion.4. Creativity in the culture and media industries.The impact of commercial imperatives on artistic creativity.Introduction.The institutional order of the cultural economy: Creativity in a capitalist context.Global centres of the culture industry and the production of lifestyle images.Conclusion.5. Local clustering of the cultural economy in the metropolis of Berlin.The urbanization economies of artistically creative occupations.Introduction.The rise of the cultural economy in Berlin's inner-city area.Creative cities and the role of the culture industries in urban economic and spatial development: Implications for urban regeneration.Conclusion.6. Synthesis: The creative capital of cities.References.Appendix.Index.موضوع‌ها : اصفا
Creative ability. ؛ Technological innovations. ؛ Urbanization. ؛ Cities and towns.چکیده : "The Creative Capital of Cities challenges the new urban growth concepts of creative industries from a critical urban theory perspective. The author presents both technological creativity in knowledge-intensive industries and artistical creativity in the cultural economy sector in the analysis of the 'creative capital of cities'. Krätke develops a transdisciplinary approach to the analysis of creativity and knowledge generation in an urban context by combining perspectives of economic geography, regional research, and socio-cultural urban studies. Providing deep insights backed up by rigorous empirical analysis, The Creative Capital of Cities reveals the complex relational dimensions of creativity while offering an alternate path to the assessment of urban economic success"--Provided by publisher. مندرجات 1. Creativity and innovation under the command of capital. -- The capitalist imperative of creativity and innovation. -- Generalizing models of urban economic development. -- The role of innovation and inter-urban competition in Harvey's theory of capitalist urbanization. -- 2. Creative cities as a new urban growth ideology. -- The impact of creative occupations on regional economic success. -- Critique of Florida's conception of the creative class. -- An assessment of regional economic success factors and the impact of creative workers on regional development. -- The impact of creative occupational groups on regional economic development in Germany. -- Relationship between "qualities of place" and the regional concentration of scientifically and technologically creative workers.
3. Innovation and knowledge networks in a metropolitan region. -- The impact of localization economies and networking on technological creativity. -- Innovation and knowledge networks: Theoretical approaches. -- The application of network analysis to urban regions" knowledge networks. -- Geographic scales and structural properties of knowledge networks in the metropolitan region of Hanover. -- Assessment of network impacts on regional firms" innovation output. -- 4. Creativity in the culture and media industries. -- The impact of commercial imperatives on artistic creativity. -- The institutional order of the cultural economy : Creativity in a capitalist context. -- Global centres of the culture industry and the production of lifestyle images. -- 5. Local clustering of the cultural economy in the metropolis of Berlin. -- The urbanization economies of artistically creative occupations. -- The rise of the cultural economy in Berlin's inner-city area. -- Creative cities and the role of the culture industries in urban economic and spatial development: Implications for urban regeneration. -- 6. Synthesis : The creative capital of cities.لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=6574 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت 8012 BF408 .K73 2011 کتاب الکترونیکی لاتین موسسه آموزش عالی بینالود معماری اسناد معمولی موجود
کاربران آنلاین :59
درباره ما کتابخانه موسسه آموزش عالی بینالود جستجوی گوگل
نرم افزار کتابداری پاسارگاد
جمعه ۱۴ اردیبهشت ۱۴۰۳