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Museum management and marketing -(Leicester Readers in Museum Studies) (2007.) / Sandell ، Richard ; Janes, Robert R.
نوع مدرک:متون چاپی
سرشناسهSandell ، Richard ; Janes, Robert R.
شماره بازیابی :AM121 ‭.M877 2007
عنوان :Museum management and marketing -(Leicester Readers in Museum Studies)
تکرار نام مولف :edited by Richard Sandell and Robert R. Janes.
ناشر:London : Routledge
سال نشر :2007.
فروست :Leicester readers in museum studies
صفحه شمار:xviii, 420 p.
ویژگی :ill.
ابعاد :26 cm.
شابک/شاپا041539628X (hbk. : alk. paper)
یادداشتSimultaneously published in the USA and Canada.
Includes bibliographical references and index.
شناسه افزوده :Sandell ، Richard (1967-)
Janes, Robert R.
موضوع‌ها :اصفا
MuseumsManagement. ؛ MuseumsMarketing.
مندرجاتComplexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
لینک ثابت رکورد:../opac/index.php?lvl=record_display&id=7897
زبان مدرک :English

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