From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
ML344 
مرتب سازی درج پیشنهاد خرید پالایش جستجو جستجو در منابع سایر کتابخانه ها
